Top credit card issuers such as HDFC Bank and Axis Bank feature dedicated reward portals like SmartBuy and GrabDeals. These platforms offer accelerated reward points and substantial returns for transactions made at specific partner merchants. In a parallel fashion, American Express has introduced the Reward Multiplier program, providing cardholders with the opportunity to earn Membership Reward points at an accelerated rate.
The Amex Reward Multiplier functions as a shopping portal that allows users to access their preferred brands and earn accelerated reward points. The number of reward points earned varies depending on the specific Amex credit card variant used for the transaction. The earned points can be redeemed for a variety of items, including travel vouchers, flight bookings, electronics, and fashion products. Amex has established partnerships with several prominent brands such as Flipkart, Tanishq, Apple, Dyson, Croma, MakeMyTrip, and others, offering cardholders a diverse range of options for earning and utilizing their rewards.
Amex Reward Multiplier December 2023 Update
The Amex Reward Multiplier portal has expanded its list of partners to include several new brands. Some of the recent additions to the portal are Dyson, One Plus, HP, Acer, Fiona Diamonds, Malabar Gold, Koskii, Levi, Bed Bath & Beyond, SleepyOwl, Ferns & Petals, and RageCoffee. This broadens the range of options for Amex cardholders, offering them more opportunities to earn and redeem rewards across various product categories and services.
Amex Credit Cards Eligible for Reward Multiplier
The following Amex credit cards are eligible to get up to 5x Membership Reward Points on the Reward Multiplier shopping portal.
- American Express Centurion Credit Card
- American Express Platinum Credit Card
- American Express Platinum Reserve Credit Card
- American Express Platinum Travel Credit Card
- American Express Gold Card
- American Express Membership Rewards Credit Card
- American Express SmartEarn Credit Card
All corporate and cobranded cards issued by American Express are not eligible to get accelerated reward points through the Reward Multiplier portal.
Reward Multiplier Benefits
Shopping through the Rewards Multiplier portal will earn you accelerated reward points based on your card. Different cards have different reward multiplication factors. The following table shows the bonus reward points earned by all Amex credit cards –
| Credit Card | Reward Multiplier | Bonus Reward Points | Normal Reward Points | Total Reward Points |
| American Express Centurion Credit Card | 10x | 54 points per Rs. 200 spent | 6 points per Rs. 200 spent | 60 points per Rs. 200 spent |
| American Express Platinum Credit Card | 5x | 4 points per Rs. 40 spent | 1 point per Rs. 40 spent | 5 points per Rs. 40 spent |
| American Express Platinum Reserve Credit Card | 3x | 2 points per Rs. 50 spent | 1 point per Rs. 50 spent | 3 points per Rs. 50 spent |
| American Express Platinum Travel Credit Card | 3x | 2 points per Rs. 50 spent | 1 point per Rs. 50 spent | 3 points per Rs. 50 spent |
| American Express Gold Card | 5x | 4 points per Rs. 50 spent | 1 point per Rs. 50 spent | 5 points per Rs. 50 spent |
| American Express Membership Rewards Credit Card | 2x | 1 point per Rs. 50 spent | 1 point per Rs. 50 spent | 2 points per Rs. 50 spent |
| American Express SmartEarn Credit Card | 2x | 1 point per Rs. 50 spent | 1 point per Rs. 50 spent | 2 points per Rs. 50 spent |
Reward Multiplier – Partner Brands
Amex has partnered with various top brands for the Reward Multiplier portal and you can earn bonus points when you shop at these brands through the portal. The following are the top brands that American Express has partnered with across different categories –
Marketplace – Flipkart, Myntra, AJIO, Tata Cliq, Nykaa, Nykaa Fashion
Travel – MakeMyTrip, Etihad Airways
Electronics – Apple, Dyson, Croma, OnePlus, Acer, HP, Lenovo, Boat, Norton, Portronics
Fashion – Tanishq, Marks & Spencers, Hidesign, FabIndia, Urbanic, Levis, Jack & Jones, GAS, Kiehl’s, Only, Aldo
Global Shopping– FARFETCH, Ubuy, Chic Me
Others– Pepperfry, Durian, Kama, Forest Essentials, Bath & Body Works, Mama Earth, Titan, Fastrack, Cadbury
How to Earn Bonus Reward Points with Reward Multiplier
Carry out the following steps if you want to earn bonus Membership Reward Points on your Amex credit card at the Reward Multiplier portal –
- Head over to the Amex Reward Multiplier portal. Choose any merchant you wish to purchase from and then click Shop Now. You do not need to log in to your account.
- Enter a few details about your credit card and then click Submit. When you reach the merchant website through the portal, make sure that the Cart is empty before you begin choosing what to purchase.
- Add the products and vouchers to your Cart that you want to buy.
- Move to the check out page and make sure to pay with the Amex credit card that you used earlier for validation.
Move to the check out page and make sure to pay with the Amex credit card that you used earlier for validation.
On the Gyftr portal, you can get exclusive discount on top brands’ gift vouchers in addition to the bonus reward points on your credit card.